Shoot the messenger

One would think the ethical thing to do if a journalist were to expose unpleasant truths about your industry would be to seek to reform the industy so that those unpleasant truths no longer existed. But,it would seem, ethical behavior is not a modus operandi for the comapanies that have launched a PR campaign attacking Eric Schlosser in an attempt to discredit him before his new children's book on healthy eating is released.

Schlosser had previously become the bane of the food industry with the publication of Fast Food Nation, which as Schlosser notes in the paperback edition, came under attack by the food industry, yet no one was able to challenge the book on its factuality.